Omni-Channel Data Readiness:
the key to great CX
At Data Ramp, we have a bold and narrow focus on Data Readiness, specifically, the core capability of Data Preparation – the process by which high-velocity, disparate data sources can be cleaned, associated in an omni-channel manner, and put into an initial ready state for consumption across the marketing, analytics, and reporting ecosystems.
We call our autonomous data preparation service fetchcx®
What is fetchcx®
Designed to be the First Step.
fetchcx® is an autonomous data prep cloud service designed to be the first step in the Data Journey. Tedious ETL processes generally required to build and maintain a single source of truth are eliminated and business leadership demands for faster and easier access to trusted data are achieved.
Remain in full-control of your data.
The service comes to life simply by giving permission to listen for files arriving in your cloud storage account. Upon arrival, the data preparation service is triggered, reads data from your storage account, curates the data, and writes the prepared data back to an output location of your choice.
How fetchcx® works
Data is autonomously fetched from your storage account then standardized and enhanced in minutes, with the resulting data uniform and associated for import into your marketing technology.
Starter
Proof of Concept
FREE
Allows the marketer to test the service for a specific use case
Limited to one source system
Contact us to find out how to get started
Core
Autonomous Managed Service
Includes setup with NO implementation fee
Accommodates up to three source systems
Autonomous file pattern listeners to trigger processing as new files arrive
Managed service for monitoring, maintenance & change management
Optional Services
Data Enrichment
Over 1,100 available variables from 250 million US consumers
Email Only – Terrestrial ID Graph
Hierarchical terrestrial identifiers when only an email address is provided
Person, Family, and Postal ID
Client Cloud Deployment
Deployment completely within the client’s cloud ecosystem
Our clients have found Data Preparation is the key element to powering:
Marketing
Automation
Data preparation, including NCOA and suppression flagging, to enhance omni-channel marketing data and communications
Modeling &
Analytics
Inline data enhancement to associate responses to campaigns for machine learning look-a-like and response modeling
Data
Enrichment
Fuzzy matching at multiple, hierarchical levels with the ability to append National consumer database attributes to a data file
Consumer
Lakehouse
Data preparation in a Lakehouse / Data Warehouse to support BI, advanced analytics, and omni-channel campaign data shaping