Problem
A large gift retailer with a strong brick & mortar presence was looking to enable a new customer data platform to perform omni-channel marketing automation. Unfortunately, the marketing technology stack selected required the brand to prepare and shape the data for cross-channel marketing prior to bringing it into the solution. Otherwise they would have been left with a tool that told only half-truths due to a lack of data quality and readiness.
Solution
We set up the autonomous fetchcx service to standardize and prepare data across The Paper Store’s disparate channel data in less than 30 days. Then we virtually associated all their data sources, creating an initial single view of the customer which enabled the new customer data platform with the compiled customer data asynchronously for realtime, omni-channel marketing.
Outcome
By deploying the service autonomously in client’s private cloud we reduced manual labor by 70% while giving them true ownership of their customer data. With this newfound ownership they were able to speed up changes and additions to source data by 3 times and were also able leverage customer data for other analytic projects along the way to better understand the nature of their customer persona.
