Why It Matters

We’re in the new age of marketing AI—predictive journeys, real-time personalization, AI-driven creative testing, and automated campaign optimizations are no longer just concepts. They’re here. They’re powerful. And yet, many are failing to deliver any meaningful results. Why? Because no matter how fancy your AI process is, if you’re feeding it poor-quality data, it will…

In today’s fast-paced digital landscape, Fortune 1000 enterprises face a critical challenge: delivering meaningful insights and effective marketing in real-time. However, many organizations struggle with poor data quality and insufficient data velocity, hindering their ability to engage consumers with the right content, at the right time, and with the right message. As we navigate this…

Marketers in regulated industries—such as healthcare, financial services, and insurance—face a unique challenge. While they have often access to vast amounts of first-party data, strict compliance requirements often limit their ability to fully leverage this resource for marketing, business intelligence, and AI applications. However, with the right strategies and tools, these organizations can unlock the…

In today’s digital-first world, bank marketers rely on various tools and services to execute campaigns, analyze data, and optimize customer experiences. Many of these services operate in their own public cloud environments, offering convenience and advanced capabilities. However, risk and security teams within banks are increasingly pushing for marketers to use their company’s private cloud…

In today’s data-driven world, marketers rely on vast amounts of information to reach the right audience, craft personalized experiences, and measure performance. However, without proper data optimization, even the most sophisticated marketing strategies can fail. This blog post explores why data optimization is crucial for marketers and how it can transform marketing ROI, customer engagement,…

We meet with dozens of marketers each week and spend a decent amount of time asking them what’s working and not working for them.  Through those efforts  we have found that marketing’s success in the marketplace depends on data-driven decisions, yet many marketers struggle with data quality, attribution, and optimization. This post explores key strategies that we…

In today’s fast-paced digital landscape, marketing success depends on a blend of creativity, security, and technology. The most successful information technologists (IT professionals) play a crucial role in enabling marketing teams to execute high impact campaigns, drive customer engagement, and achieve business goals efficiently. Here’s how the top IT teams enable marketers within their organizations.

AI personalization marketing campaigns have shown some promising success rates. This informed, more personal interaction with customers has been shown to significantly enhance customer engagement and conversion metrics. Here are some key statistics and insights regarding their effectiveness.

This year, marketers are facing a mix of challenges and opportunities in their efforts to satisfy customers and achieve their marketing goals. While some are optimistic about the future, others are bracing for a challenging year ahead.

As a marketer, understanding cloud computing and the new Lakehouse architecture can help you substantially improve time to insights, optimize data-driven marketing efforts, improve customer insights and enhance campaign performance. Also, once you get comfortable with what they do, you will see the power by leaning in with your IT partners to bring real-world, business…