How it works
Three stages, one protected workflow.
1lx℠ cleans, identifies, and enriches your customer data — protected at every stage — entirely inside your own cloud environment, alongside Databricks, at production scale.
The readiness engine
One pipeline, run entirely inside your cloud.
Raw customer data
Runs entirely inside your controlled cloud, alongside Databricks
Data Ramp readiness engine
- Clean01
- Identify02
- Enrich03
AI-ready record
- Unified identity✓
- Verified & deduped✓
- Enriched signals✓
- Minimal PII exposure✓
Protect
Moving data outside your environment multiplies privacy and compliance risk.
Every process — clean, identify, enrich — runs behind your firewall, alongside Databricks. Secure exchange uses Private IDs so raw PII stays put while non-sensitive identifiers move.
Build trust without exposure.
Keep sensitive customer data where it belongs while still making it available for collaboration, enrichment, analytics, and AI. Security stops being the reason a valuable initiative can't move forward.
Clean
Dirty, inconsistent records break every downstream model and campaign.
Core data hygiene — parsing, standardization, and validation — plus USPS CASS and NCOA processing to correct and verify records at the source.
Start every initiative with consistent data.
Give analytics, campaigns, models, and AI consistent, validated information from the start — reducing downstream cleanup, rework, and uncertainty about whether the data is right.
Identify
The same customer appears as fragmented attributes and isolated interactions across systems.
A patented ID Assignment Engine that creates Personal, Family, Postal, Business, and Contact identities with accuracy traditional match logic can’t reach.
Unify every instance of the customer.
Leverage persistent identifiers that connect fragmented records, people, households, businesses, and interactions — giving every downstream system a common foundation for understanding the customer.
Enrich
Your first-party data alone rarely tells the whole customer story.
Apply third-party identity, intent, behavioral, survey, and credit signals — matched through Private IDs so raw PII isn’t repeatedly shared across parties.
Expand your understanding of the customer.
Add external data that reveals more about who customers are, what they need, and what they may do next — creating richer context for personalization, prediction, analytics, and AI.
Architecture
1lx℠ layers onto the medallion architecture.
Readiness runs alongside Databricks, not around it — cleaning, identifying, and enriching records between Bronze and Silver/Gold, so the tiers you already trust become tiers you can build on.
Raw ingested records
Trusted, ready records
Private IDs
Match without repeatedly exposing raw identifiers.
1lx℠ assigns a persistent Private ID inside each party's own environment. Only that identifier crosses the exchange — enough to overlay and match records without moving sensitive data anywhere new.
Private IDs
only
Raw identifiers stay put. 1lx℠ assigns a persistent Private ID inside each party's own environment. Only those non-sensitive identifiers cross the exchange — enough to overlay and match records without repeatedly exposing the underlying PII.
Trusted. Consistent. Unified. Understood.
Data Ramp transforms fragmented customer data into a trusted foundation for everything that comes next – from analytics and customer experiences to AI and autonomous agents – all while keeping sensitive data protected and in your control.
See what's possible with your data.